The story goes that Moggridge said as much at an SF screening of Objectified. Jumping off from Moggridge’s comment, Tim McCoy at Cooper concluded that interaction design “as a discrete service offering or a career path,” is a dead-end job.

I couldn’t agree more. I hope to spend more time thinking, and writing, about my reasons. But first: My initial response to the surrounding commentary is a sense that we're being disingenuous. A lot of response has been thoughtful and considered (and considerate) of course. I'm reminded though of the early debate about the definition of IA. And I wonder why people seem to dance around the “what if” question. What if it is true that interaction design as a discrete role or career is dead? What then?
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